hello
I'm Ali Hassan Shah
Embedded software engineer with experience across GPU systems, IoT product development, and edge AI — working in C, C++, and Python from bare-metal firmware to cloud platforms.
Currently at createq in the Netherlands — retail audio & video product experiences for brands like Philips, Marshall, and Pioneer DJ. Building the BRIQX platform deployed across 50,000+ retail installations in Europe.
Previously at AMD (GPU RAS tooling & kernel testing) and Espressif Systems (Matter IoT, edge AI, motor control). I enjoy bridging hardware, firmware, and system software.